"It's usually ironic when we call 'CEO' here." Among the many domestic startup companies, the company's subordinates and colleagues call each other "do my essay," and not many companies explicitly exclude the title of "CEO." be one of them. Even the founder Hou Jianbin's T-shirt has the words "Mr Hou" brightly printed on the sleeves.
From "Mr. Hou" 's point of view, various titles of "general" will widen the distance between team members, and "teacher" is more in line with the "tonality" of an education company.
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Before becoming the "Mr. Hou" of Homework Gang, Hou Jianbin was a scholar from Hengshui, Hebei. As an individual who has been "educated to change his destiny," he has always believed in the value of continuous efforts with the correct method. In the report on Hou Jianbin, one detail has been repeatedly mentioned. While still working at Baidu, he stopped by Macau with his colleagues. The hotel downstairs is the largest casino in Asia. Within a day and a half, he became the only one among more than a dozen colleagues who had never bought a dollar chip because, in his opinion, "it's boring to just fight for luck."
Ji Yue, a partner of Sequoia China, said, "Hou Jianbin is not the kind of opportunistic entrepreneur who aspires to subvert overnight or relies on the blood of chickens. The homework team he leads has left a deep impression on me because of his firm goals and continuous improvement. I think the important essence of a good startup is that a good company will pursue day-to-day progress, such as 1% improvement every day, which is an astronomical figure in 10 years. Persistence for a long time will generate immeasurable power. Companies do not succeed one step at a time because they seize an opportunity. They often seem 'incapable of doing everything well, always focusing on the established long-term goals, 'building a strong fortress and fighting a dull battle', and are determined to move towards the goal every day. In the future, a little bit."
Based on the determination of the value of education, Hou Jianbin finally embarked on the entrepreneurial path of online education. He had always remembered his experience when he was in school: "When the teacher of the self-study class came to inspect, the scene often occurred: the student stood up to ask the teacher a question, the teacher got stuck in one place, and after the answer was finished, another classmate asked the next question, It gets stuck again, and a class is over; sometimes the teacher has not figured it out, and the students have figured it out first."
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This rich experience reflects two significant problems in domestic education: the supply of teachers is seriously insufficient, and there are only about 11 million teachers for 194 million primary and secondary school students; the distribution of excellent teacher resources is uneven, and many outstanding college graduates If you stay in a big city to be a teacher, there are fewer good teachers in third- and fourth-tier cities.
Online education provides a new solution to solve these two major problems - in answering questions, the homework help platform can generate hundreds of millions of appeals a day and get solutions; in terms of teacher resources, good teachers on the forum can use the Internet Breaking geographical boundaries, providing educational services to children in third- and fourth-tier cities and rural areas.
What changes has the online education field experienced since 2020?
Hou Jianbin: First of all, the epidemic has created demand. In the past, students studied in classrooms and offline educational institutions; during the epidemic, there were no classrooms, and the need for online education increased. Secondly, after everyone had tried it, they found that online education was different from what they imagined, and the effect was quite good, which changed users' minds to some extent.
When faced with new things, many people welcome them, some reject them, and some wait and see. This is exceptionally normal. Some people also think that online education has no temperature and cannot teach face-to-face, which is normal. When the iPhone first came out, people would say that the standby time was not long enough, but in fact, people can invent many methods and tools to win that greater good. This benefit is generally related to efficiency. Online education improves efficiency; whether it is the supply side or the C-side, or the service side and the experience side, the efficiency has been dramatically improved. First, you can take classes at home without the hassle of traveling and traveling, and the cost is meager; second, you can choose good teachers all over the country without leaving home; third, unlimited playback; fourth, with the full assistance of technology and data, can realize personalized teaching.
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What measures did the homework help take when the considerable traffic rushed over?
Hou Jianbin: We mainly did two things. The first thing is that at the beginning of the epidemic, we judged that many areas would postpone the start of school, which is a new test for all families. At this time, parents need to teach their children some ways to learn. Homework help is immediately launched to do my homework. Live class. Free live classes are entirely different from regular paid classes. Regular paid classes are held on weekends and evenings, while free live classes are taught during the day. We are making up for the gap in learning caused by the absence of public schools. Our free live class was launched at 2:00 p.m. on the first day of the new year, which was the first in the industry.
The free live classes brought 33 million students in 5 weeks, of which 70-80% came from third-tier and below cities and regions. The starting point of this course is the user's perspective because the user needs it, so we do it.
The second thing is to strengthen the recruiting reserve in the spring. In the following spring semester, summer semester, and autumn semester, there may be many students who will apply for paid courses for live classes. They must reserve resources and capabilities, including lecturers, tutors, servers, technical reserves, etc.
In 2004, Hou Jianbin, a junior at Peking University, became an intern at Baidu. After that, he worked in the company for ten years as a product manager and as the person in charge of the knowledge system. In 2014, the homework help APP was officially launched. In the early stage, it was a straightforward tool application - a question-and-answer learning platform, and then it found a photo search function.
During the just-concluded summer vacation, the number of paid class students in the homework class live broadcast reached 7.8 million, a year-on-year increase of more than 390%; more than 60% of the students in the homework class live class came from areas outside the first- and second-tier cities. Homework Help served 8.05 million college candidates in the recent college entrance examination season, accounting for 75.16% of the total number of college entrance examination candidates this year. In addition, the public welfare "homework help famous lecturer" has more than 20 million students.
In the first half of 2020, under the new crown epidemic, domestic primary and secondary schools "suspended classes without stopping," and the online education industry achieved explosive growth. Homework Group completed the E round of financing in June of US$750 million. Since the A round of funding, Sequoia China has participated in all the previous rounds of financing the homework help.
When he received the E round of financing, Hou Jianbin wrote a letter to all employees, saying that online education's most significant value lies in inclusiveness. Before that, the entire education and training system has never lacked excellent teachers and high-quality content. What is lacking is a convenient channel for amplifying, migrating, and matching these resources.
This financing and previous financings are like driving through gas stations. After this, we will have the opportunity to run farther, more steadily, and faster. And how to move forward is no different from the past, and there is no shortcut. The only thing to do is still: fear education, achieve users, and make every choice with the concept of "doing what you don't want to do to others."
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